I'm Pasha Erko , a creative director and producer. I bring studio-level ideas and execution, without the studio overhead.
Brand-safe CGI and AI video , content , and interactive experiences – backed by my own trusted network of artists.
Over 17 years and 80 projects, for brands worth loving, from Lego to Ferrari.
Got a challenge? Let's make it work:
pashaerkome
People who've seen me work
<expand-inline collapsed="Strong visual instincts with clear strategic thinking. Someone you can trust completely."><p>Pasha has a rare ability to combine strong visual instincts with clear strategic thinking. <p>He understands the bigger picture, pays attention to the smallest details, and always finds a way to make the work stronger. What makes Pasha special is the combination of talent, discipline, and integrity. <p>He is someone you can trust completely – with the work, with the team, and with the pressure that comes with delivering at a high level.</expand-inline>
<expand-inline collapsed="A unique blend of strategic thinking, creativity, and a deep sense of ownership."><p>From the outset, Pasha brings a unique blend of strategic thinking, creativity, and a deep sense of ownership to every project. He's the kind of person who finds opportunity in complexity, and always shows up with calm confidence no matter the pressure. <p>Even when complex challenges arise, he remains solutions-focused – bringing clarity and direction when it's needed most. He listens, cares, and leads with humility while solving creative challenges and navigating tight deadlines responsibly. <p>Simply put, Pasha is someone to rely on.</expand-inline>
<expand-inline collapsed="A rare combination of visual and managerial skills. Always delivering on schedule."><p>Pasha has a rare combination of visual and managerial skills that allow him to work on complex projects that require concepting based on a deep understanding of the underlying content and the target audience, developing a strong visual approach, organizing the workflow, managing the process, guiding creatives, presenting to demanding clients in an effective and convincing way, and always delivering on schedule. <p>Pasha was one of the cornerstones of our creative process, and he will be an invaluable asset to any creative company striving for excellence.</expand-inline>
<expand-inline collapsed="Any task – small or large – completed on time and beyond expectations."><p>I have nothing but high praise for Pasha's combination of creative talent, superior organizational skills and a consistently positive attitude. His ability to structure the work process and manage the team make him a very effective leader and an invaluable colleague. Any task that comes his way – small or large – will be completed on time and with a result that exceeds expectations.</expand-inline>
The list goes on — see on my Linkedin
17 years of experience, briefly
2025-... Based in Berlin, working as an independent creative director and producer for global brands like Ferrari, Lacoste, and Saudia.
2023-2025 As creative producer at UAE-based TACTECH New Media, I led video, content, games, and live shows for global brands like Lego, Visa, Qatar Airways, and ADNOC.
2017-2023 As art director and creative lead at New York–based Lorem Ipsum Corp., I created museums, performances and immersive experiences recognised by the German Design Award, MUSE, and SEGD awards.
2008-2018 Started in broadcast media house, delivering motion and graphic design for advertising and broadcast, growing into creative lead. As art director at film distributor Arthouse, I ran release campaigns and produced film festivals.
To my fellow artists
Behind me is a circle of specialists I've trusted for years – CG and AI generalists, animators, compositors, editors, sound designers, Unreal Engine artists, graphic designers, illustrators. If you're exceptional at what you do, I'd love to see your work – please send it to pashaerkome